As big-box
brands such as SuperValu, Target and Walmart are rolling out scaled-down brand
extensions—often in urban environments—others such as Kohl’s and Best Buy have
announced similar plans for smaller stores.
We’ll delve
into this trend at IRDC, with Growing Your Brand
Smaller, a panel discussion featuring moderator Joe
Bona of CBX and panelists Eames Gilmore of Target, Sharon Lessard of SuperValu and Kevin
Ruehle of Walmart. As a
preview to the session, Eames Gilmore discusses Target’s approach to
smaller-format store design: