IRDC UPDATES

EXPLORING AUSTIN DESIGN

While Austinites are passionate supporters of local, independent businesses, the city’s primary downtown shopping district, 2nd Street, is a healthy mix of indie and national retailers—and a few gems that are uniquely Austin—just five blocks from IRDC headquarters, the Hilton Austin.

EXPLORING AUSTIN DESIGN

In a previous post about the bungalows-turned-bars on Austin’s Rainey Street, we told you a bit about Container Bar, though it’s so not a bungalow. Rather, it’s a courtyard bar and event space made of seven repurposed shipping containers—a sharp, contemporary contrast to the laid-back bungalows and mature shade trees of the formerly residential Rainey St. entertainment district. And, it’s only a five-block walk from the Hilton Austin.

SESSION PREVIEW

When’s the last time you stopped for gas and popped inside the convenience store for an artisanal, made-to-order sandwich? Or a snack of freshly cut fruit? That’s just the beginning of the branded experience that Kraig Kessel, co-founder of San Francisco branding and design firm, Kraido, and his team created for Alltown Market, a new convenience store brand operated by energy supply company Global Partners.

SESSION PREVIEW

Imagine designing a store with 560,000 square feet of display space. One that will take two years to build, anchor a new 433-acre mixed-use development, welcome 8 million shoppers a year, and become America's largest home furnishing store. The client? A company owned by billionaire Warren Buffett's Berkshire Hathaway.

POWER TRACK PREVIEW

How do you make a movie theater experience more immersive? Cineplex Entertainment did it with a VIP lounge so thoughtfully designed, so rich in branded customer touchpoints, you almost forget there’s a theater attached.