Closing Keynote - Who Do You Think You Are?

Successful, memorable brands create strong personas at retail. So who is your brand? Can you picture him? Can you describe her? When Stanley Hainsworth was the creative director at Starbucks, he defined five emotional filters to guide and direct all things related to Starbucks. For Nike, another brand he helped steer creatively, that persona is more like a “family” defined by a certain sensibility or personality. Harley-Davidson gets this approach; so does Target. Don’t miss this engaging, thought-provoking keynote, in which Hainsworth will share his insights on retail brands he’s worked with and admired and explain how honing that persona can drive differentiation in the crowded retail environment.