One Size Does Not Fit All: Format Specialization and the Needs of Modern Consumers

Consumers are no longer interested in ubiquitous, monolithic retail brands. Grocers, in particular, have been developing portfolios of specialized formats and sub-brands as ways to address not only consumer needs, but also the new reality in real estate. This session will cover the convergence of trends shaping the current environment, look at some of the more notable examples in the market, and then explore the design and development of Supervalu’s and Safeway's small-format stores.