The 17-Year Itch: The New Shape of Retailing for Gen X and Y

There are indications that following this recession, a prolonged spending slump may be on the horizon. But retailers that take advantage of Gen Y shopping behavior, as well as the new cultural demands of Gen X, will be best prepared to succeed. Take a look at some of the trends shaping up to serve this changing consumer and hear from retailers working to adapt to a new polarized shopping landscape.