GENERAL SESSION: Tech-Enabled Store Design: Do's and Don'ts

The tools and technologies springing up to enhance the shopping experience are phenomenal. But very few retailers have figured out how to use these tools effectively. Jim Crawford, our breakout star speaker at IRDC 2009, returns with a tour of the cutting-edge tech capabilities hitting retail around the world today, while also taking the topic to the next level: How to approach tech-enabled design from a shopper-centric perspective. Learn which retailers are doing it right—and which ones aren’t—to build your own tech-driven success stories in the coming years.