Iron Merchant Challenge

Teams of IRDC attendees compete in a fun, lively visual merchandising contest to create a unique display in one hour’s time. Attendee votes determine the best of show, and the winning team gets a moment to shine on stage the last morning of the conference—and bragging rights for a full year.

Now in its fifth year, the Iron Merchant Challenge is a can’t-miss, hands-on opportunity to apply your creativity alongside high-level peers from across all retail sectors. If you’d like to participate, check the appropriate box when you register, and we’ll contact you prior to the conference with your team assignment.