Emcees Joe Baer of ZenGenius Visual Merchants and Bevan Bloemendaal of The Timberland Co. added some new twists to IRDC’s Iron Merchant VI: Visual Merchandising Challenge, including changing the design brief last-minute and requiring the use of an unusual secret ingredient: water.
But the Yellow Team, led by ChadMichael Morrisette of CM Squared Designs, focused on the brand and product at the core of the challenge—Timberland’s slip-resistant boat shoes—and won the coveted Iron Merchant sash, crafting a life preserver out of boat shoes.
Four other teams comprised of IRDC speakers, attendees and sponsors competed in the Challenge, creating an original display in one hour’s time using the same tools and supplies. Attendees cast votes to determine the winner.
