Happy news, in more ways than one. We confirmed this week that Chip Conley, who at 26 transformed a pay-by-the-hour San Francisco motel into an iconic, rock-and-roll themed boutique property—the beginnings of Joie de Vivre Hospitality—will deliver the opening keynote at IRDC.
In the 24 years since the debut of the Rolling Stone-inspired Phoenix (where regulars include the Red Hot Chili Peppers and The Psychedelic Furs), Joie de Vivre’s portfolio has expanded to include almost 40 boutique hotels, 18 restaurants and five spas throughout California.
Conley attributes that growth to a retooled business model influenced by Maslow’s hierarchy of needs, focusing on the intangible, higher ones that lead to joy. (Like the feeling you get when you’re leaving the Apple store with your new device.)
In Understanding Shoppers’ Higher Needs, he’ll talk about how this philosophy applies to retail design, how to read your customers’ behaviors, and how to design experiences that catapult them to the top of their self-actualization pyramids.
Or simply put, bring them joie.