If you’re exploring Union Square—San Francisco’s retail nucleus—during your conference downtime, head east on Geary Street and take a stroll through Paul Smith, one of just six U.S. stores for the British fashion designer knighted in 2000 by Queen Elizabeth II.

Known for his eclectic store designs and product mixes, Sir Paul opened the San Francisco location in 2009, with what he and his design team describe as “a striking mix of mid-century modern and traditional turn-of-the-century design.”

“I instantly fell in love with the building because of its strong 1950s façade—a strong, graphic piece of architecture,” Smith said when the store opened. “Inside I have tried to make a series of rooms, each with their own character, so that visiting the store is a really special experience where you can really discover things, as we will not be selling just clothes and accessories for men and women but books, objects, curiosities and much more.”

At the Geary Street entrance, the shoe and accessories room channels the famous block colors used by Donald Judd in the mid 20th century, while the suit room features mahogany paneling from a 19th century bank. Throughout the store, Smith’s impressive art collection adorns the walls.

At the rear of the store, an enormous illuminated globe leads to a back entrance on Maiden Lane, a charming enclave of luxury retailers just off Union Square.

PAUL SMITH
50 Geary Street
415.352.3520
M-SAT 11-7, SUN 12-6