By now you’re aware that IRDC’s Closing Keynote speaker is Rob Forbes, founder of modern furniture retailer Design Within Reach.

When he left that business in 2007, Forbes opened Studio Forbes, and from there launched a new bicycle company called Public in 2009. The colorful, European-style bikes are sold in select DWR stores and bicycle shops throughout the U.S. and Canada. But to date, there’s only one bricks-and-mortar Public store where you can see and test drive every model—at its headquarters in San Francisco’s SoMa neighborhood.

That exclusivity—and the store’s friendly, modern aesthetic—put it on our list of San Francisco retail hotspots to check out in September. But there’s one more reason.

Now through October 1, 2011, Public is treating IRDC attendees and Insiders to a 10% discount on any bike order. (Cannot be combined with any other offer or promotion.) Just use promo code IRDCBIKE to get the discount, online or at the store.

PUBLIC
123 South Park Street
415.896.0123
MON, TUE & FRI 11-6, WED & THU 11-7, SAT & SUN 11-4