Case Study: E-Mart, South Korea

E-Mart is the largest retailer in South Korea, with more than 120 big-box superstores, including some in China. With an eye toward a brand invention and format development, E-Mart recently created three stand-alone retail brands: Matrix, a specialty consumer electronics store; Molly’s Pet Shop, a high-end pet store/pet hotel; and E-Mart Traders, a warehouse-style store. Take an inside look at the development of these brands and their introduction to the Korean consumer, as well as the future of E-Mart’s growth.