Retail Archetypes

Human beings are unique in that we rely on complex symbolism to explain and understand our world, assigning subconscious archetypal structures to make sense of it all. This pattern applies to retail spaces, as well. Archetypal settings prime people to buy because they’re a balance between what’s known and comfortable and what’s new and exciting. This session will define retail archetypes (including “the shrine,” “the bazaar” and “the void”) and discuss how these models can be applied to your design strategies and branding efforts for long-term growth.