Lee Peterson

After 30 years in the industry as a merchant, brand executive and retail consultant, Lee Peterson specializes in cultural trends, consumer demographics and buying behavior. At WD Partners, he leads a group of more than a hundred researchers, retail designers, digital specialists and architects developing retail innovations for such clients as Walmart, Gatorade, Best Buy, Safeway, Scott’s, Huntington Bank and Frito-Lay. He has been quoted in The Wall Street Journal, The New York Times, Forbes and on American Public Media’s “Marketplace.”