Michelle Fenstermaker

Michelle Fenstermaker leads a team of consumer researchers who develop, implement, and analyze primary information that forms the basis for branding, positioning, and new product, retail, and service innovations. She has 20 years of experience and has worked with such consumer goods, consumer packaged goods, retail and foodservice brands as Scotts, VF Corporation, Bruegger’s Bagels, Frito-Lay, Victoria’s Secret, Starbucks, P&G, Walmart, Red Bull, Moen, Lexmark, PepsiCo and PETCO.