September 7 | 9:30 AM - 10:00 AM
Audiovisual Experiences Are the Future of Retail:
A Conversation with Leading AV Design Firms on What’s Possible Now
The competitive nature of today’s retail landscape demands a new focus on the in-store experience leveraging many of the same audiovisual technologies that consumers experience in their daily lives. Exceptional AV experiences draw people to stores and help increase engagement, dwell time, and sales. AV experiences have become a tool for reinforcing a brand’s image, whether it’s young and hip, cutting-edge and innovative, or sporty and active.
Creative thinkers from leading experiential design studios Britelite Immersive, ESI Design and Float4 will discuss their award-winning audiovisual retail projects at Westfield Mall’s Bespoke Experience Center in San Francisco, Comcast’s Studio XFINITY Flagship Store in Chicago, and City Walk Experience Center in Dubai with AVIXA Executive Director and CEO David Labuskes.
AVIXA™ is the global trade association representing the commercial audiovisual industry and the Presenting Sponsor of IRDC 2017.
September 7 | 9:10 AM - 9:30 AM
Polaris Combines Digital with Physical for Merchandising Breakthrough
Polaris invested in their dealers to create a unique merchandising solution: The Retail Experience. This retail implementation produces a best-in-class shopper experience by combining a physical product showcase with a revolutionary digital interactive application created by Reflect. Come gain insights about the strategy, pilot implementation and results to date.
September 7 | 8:10 AM - 8:30 AM
8:10 AM – 8:30 AM QUARTER20
The Task of Reinvention: How We Create and Innovate for Converse’s Monthly Window and Floorset Updates
Evert Lee, Design Director, Global Brand Design, Converse
Nicole Lockridge, VP Business Development, Quarter20
Thomas Chisari, IDSA, VP Creative, Quarter20
September 7 | 8:30 AM - 8:50 AM
Creating a Movement: How Mamava, Konrad Fab and ALPOLIC Partnered to Change the Culture of Breastfeeding
Mamava, a growing U.S. company dedicated to getting nursing mothers out of bathroom stalls and into clean, comfortable lactation suites, found the solution to its design, fabrication and manufacturing problem in partnership with Konrad Prefab and ALPOLIC metal composite materials. What began from personal experience has grown into a movement.
September 7 | 8:50 AM - 9:10 AM
Mountains & Molehills:
How Kroger Addressed a Small, Unique Design Challenge While Keeping the Giant Machine Moving As Kroger manages its immense plan of new and renovated store openings, they often face individual design challenges requiring laser focus, multiple-party approvals, and innovative integration into the system. Such was the case with its new Corryville, Cincinnati, store, which opened earlier this year.
Tony Camilletti, EVP, D|Fab
Amanda Sarver, Interior Designer, The Kroger Company Co.