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Presented by VMSD
SEP 30-OCT 2, 2019 | Westin Copely Place, Boston, MA

{ Speakers }

Alasdair Lennox

Alasdair Lennox
Executive Creative Director
FITCH

Alasdair joined Fitch 20 years ago as a junior environmental designer and has moved up through the ranks, evolving his design skills and collecting a few stamps in his passport. He directs creative output for Fitch studios in North America and has extensive experience in strategic and creative assignments for a variety of clients including Starbucks, Apple, Miele, McLaren, Target, Nespresso, adidas, M Local, BP, Tesco, and Enterprise. Alasdair has led Fitch to win its first Cannes Lions, London International Awards, World Retail Awards Store “Design of the Year.” Alasdair has written articles and contributed opinion to the BBC, Sky, Marketing Week, Contagious, Design Week, and Retail Week.

Speaking Session(s)

Breakout: Bringing Digital Brands into Physical Spaces in a Fresh, New Way