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Presented by VMSD
OCTOBER 2-4, 2018 THE MOTIF HOTEL, SEATTLE WA

{ Speakers }

Argelia Fueyo


National Director, Store Design, Planning and Visual Merchandising
Grupo Coppel

Argelia is an architect with a master’s degree in interior design from UPC, Barcelona. She has been working at Coppel for the past 15 years, leading the transformation of Coppel’s retail design concept across its entire store network. The focus of Coppel’s new design concept is to concentrate on current and evolving customer needs, develop strategies aimed at improving the shopping experience, and deliver operational excellence to earn customer loyalty. Under Argelia’s leadership, Coppel has accomplished successful conversions and new store openings in about 300 locations since beginning the project in 2015.

Argelia is recognized for her ability to lead successful teams, and lead transformative change in order to achieve complex goals.  She has a proven track record in the implementation of solutions, bringing store design concepts to market that meet the expectations of stakeholders, build positive experiences with customers, and deliver positive business results.

Speaking Session(s)

Breakout Session: Perfecting the Art of Customer Satisfaction