IRDC

This year's IRDC is in Dallas, and (as we do every year) the marketing team and I have spent many hours brainstorming the best ways to represent the host city to potential attendees. And I ask you: Do you know how hard it is not to just slap a cowboy hat on all our promotional materials and call it a day?

I kid. I've been to Dallas a few times in my life, and last fall I returned to check out the Adolphus Hotel (very grand), the retail (fun—and varied) and the architecture, arts and restaurant scene (lots of great gems). And despite my efforts to bait locals by singing the first line, I didn't hear a single spontaneous outburst of "Deep in the Heart of Texas." Maybe that just works for Pee-wee Herman.

Still, we're trying to have a little fun with the whole Texas thang, starting with our brochure, which will be roughly the size of the state itself. It's in the works now and will be ready to mail in a couple of weeks, with details about the IRDC sessions, speakers, events, tours—all in one very cool-looking package. (Because, you know, design matters.) Order yours by clicking here. Then, once you've impressed everyone in your office with it, register for IRDC before July 15 to get $100 off with our Early Bird special. That's on top of your $100 discount for being an IRDC Insider.

Can I get a "yee-haw"?