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Presented by VMSD
OCTOBER 2-4, 2018 THE MOTIF HOTEL, SEATTLE WA

{ Speakers }

John Mansfield


Head of Retail
Porsche Design of America

John Mansfield is the Head of Retail for Porsche Design of America. In his position at Porsche Design, John is directly responsible for growing the revenue and profitability of the overall retail business through the development and motivation of store teams, assortment planning and exploring innovative ways to drive traffic and increase sales in an ever-changing retail landscape. Prior to joining Porsche Design, John worked for Oakley/Luxottica and was responsible for brand, product and global training initiatives in the company’s owned-retail channels. John worked with Oakley for more than 15 years before joining Pirch as Senior Director of Retail Operations, where his focus centered on evolving the customer experience through marketing, merchandising, and business development. John received an M.B.A. from California State University, Long Beach and B.B.A. in Management from American Intercontinental University.

Speaking Session(s)

Breakout Session: Let the Shopper Be Your Guide: How Consumer Insights Drive Design Decisions