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Presented by VMSD
SEP 30-OCT 2, 2019 | Westin Copely Place, Boston, MA

{ Speakers }

Kevin McKenzie

Kevin Mckenzie
Former EVP and Chief Digital Officer
Macerich

Kevin is a digital entrepreneur, with more than 24 years’ experience in Internet, e-commerce, digital media, omnichannel and product development.¬†Most recently he was EVP, Chief Digital Officer of the Macerich Company, a U.S.-based shopping center and mall developer. Kevin led their digital and omnichannel retail initiatives, and ideated and built the BrandBox concept from the ground up, a new turnkey approach to physical retail for digitally native brands. Prior to Macerich, Kevin worked at Westfield Corp., CNET and also founded NinthDecimal Inc.

Speaking Session(s)

Breakout: Bringing Digital Brands into Physical Spaces in a Fresh, New Way