Presented by VMSD
SEP 30-OCT 2, 2019 | Westin Copely Place, Boston, MA

{ Speakers }

Mollie Hansen


Mollie Hansen is Chief Marketing Officer for Airstream, where she oversees brand positioning, including advertising, retail marketing, licensing, public relations, consumer research and brand partnerships. Before joining Airstream, Mollie served as Director of Retail Marketing for Converse. She has also held senior marketing positions with Adidas, Columbia Sportswear and Nike. Mollie demonstrates a deep understanding of consumer behavior and is intensely focused on the consumer experience.

That expertise helped develop retail environments that brought immersive brand experiences to consumers. In those roles, she collaborated with industrial designers, visual artists, architects, product developers and behavioral specialists to design smart, functional retail environments that tapped the consumer’s emotional connection.

Mollie holds degrees in Human Environmental Science and Journalism from University of Missouri. She is also a graduate of the University of the Notre Dame Executive Education Program.

Speaking Session(s)

Breakout Session: The Digital Layer: Meeting Consumers Where They Are