Presented by VMSD
SEP 30-OCT 2, 2019 | Westin Copely Place, Boston, MA

{ Speakers }

Myra Vaughn


Strong leadership requires creative thinking and constant curiosity. Myra loves what she does – helping retailers translate their brand core concepts into the built environment. From established global retailers to the startup brand about to make its mark, she values the relationships built with those that seek to be pioneers in their industries. As a Principal in MG2’s Retail market, Myra has built relationships with numerous national retail brands including Victoria’s Secret, White Castle, Kroger, Uniqlo and Allen Edmonds. Her passion for understanding the Generation Z customer and the female-driven economy has enabled her to contribute to industry blogs and panels, as well as providing unique perspectives to the retail clients she works with. She leads MG2’s Equity Initiative focused on achieving gender equity and racial diversity within the architectural industry.

Moderating Session(s)

Breakout Session: No Longer an Afterthought: How the Female-Driven Economy will Shape the Future of Retail