As owner of ZenGenius, Joe Baer has developed a team of 25 freelance creative consultants that provides visual merchandising services and event décor to such retail brands and other businesses as Limited Brands, Victoria’s Secret, Bath & Body Works and HMSHost. His in-house retail experience includes visual manager at Lazarus, regional visual manager for Macy’s West, visual coordinator for Victoria’s Secret and visual manager at the Chute Gerdeman retail design firm—He founded ZenGenius in 1999.