With more than 25 years' experience—as a brand strategy executive at Limited Brands, a retail consultant and a retailer—Peterson brings an innovative, yet pragmatic, approach to strategic brand development and designing customer-focused stores. At WD Partners, Peterson leads an interdisciplinary group of 60 researchers, designers and architects working on branded store development for such clients as Best Buy, New Balance, Safeway, Benihana, Supervalu, Whole Foods Market, Wendy’s and The Home Depot.