Are brands getting back to where they started? Do people actually relate more to brands that are telling the truth? Today, yes. Consumers are digging into brands that have a premise—a foundation and promise—that’s real. Tim Girvin shares his experiences as a creative strategist, storyteller and designer for clients such as Bloomingdale’s, Microsoft, Nordstrom and YSL | Gucci Group to help you uncover your brand’s true story and share it with your customers.