Lee Peterson

WD Partners
EVP of Creative Services
A vice president at WD Partners, Lee Peterson leads an interdisciplinary group of sixty researchers, designers and architects working on branded store development for such clients as Best Buy, New Balance, Safeway, Benihana, Supervalu, Whole Foods Market, Wendy’s and The Home Depot. He has more than 25 years of experience in the industry, including his work as retail consultant and as a brand strategy executive at Limited Brands.



