IRDC

Peter Dixon’s award-winning programs have spanned all areas of the brand experience, ranging from building design to retail concepts and merchandising systems. He has worked for such notable clients as BMW, Citibank, Citizens Bank, Chrysler, IBM, Microsoft, Sprint, Samsung and Walmart. Before joining Prophet, he helped lead the consulting team on Walmart’s new brand strategy, including its new visual identity and store experience concepts. He also was instrumental in designing Nissan Motors' new dealership concept being launched worldwide, and a new dealership design for its Infiniti brand. For McDonald’s, he directed a revitalized restaurant concept being executed across the U.S.