Presented by VMSD
SEP 30-OCT 2, 2019 | Westin Copely Place, Boston, MA

{ Pre-Conference Event – Elevating Cannabis Retail }

“Elevating Cannabis Retail”   October 2    12:30 PM – 4:00 PM  

Sponsored by SevenPoint Interiors – a division of Visual Elements

IRDC 2018’s host city, Seattle, was one of the first cities in the world to sell recreational cannabis from licensed store fronts. There are more than 450 retail dispensaries in the state of Washington, and this year, retail sales are expected to reach nearly $2 billion.

This trend is occurring all over the country, yet despite the number of cannabis-related events and trade shows, quality information on retail strategy and design is badly needed in the marketplace.

IRDC’s mission with this inaugural pre-conference event is to provide cannabis retailers the critical information they need to wrap their arms around the most mission-critical concepts and philosophies that are top of mind for any retailer in the 21st century.

Co-chairs Jennifer Acevedo, Editor-in-Chief, VMSD, and Megan Stone, Owner, Interior Designer, The High Road Design Studio, have assembled an expert array of respected authorities to deliver case studies, conduct panel discussions and educational sessions, designed to provide actionable takeaways for those engaged in this burgeoning and dynamic industry.




12:30 PM  –  WELCOME & OPENING REMARKS (Jennifer Acevedo, Editor-in-Chief, VMSD, and Conference Chair)

12:45 – 1:30 PM  –  KEYNOTE: PROPHETS OF A PARADIGM SHIFT: How dispensary design will influence society for decades to come (Megan Stone, Owner, Interior Designer, The High Road Design Studio)

1:40 – 2:20 PM  –  PANEL DISCUSSION: Green in the Emerald City  (Moderator: Brian Beckley, Managing Editor, Marijuana Venture.  Panelists: Shy Sadis, Owner, The Joint; Aaron Nelson, Director of Actualization, 2020 Solutions; James Lathrop, CEO, Cannabis City)

2:25 – 2:40 PM  –  Networking & Refreshment Break

2:40 – 3:20 PM  –  THE HOW BEHIND THE WOW AT (CANNABIS) RETAIL: Best practices behind great retail experiences  (Ann Marie Luthro, Principal, AML Insights)

3:25 – 4:00 PM  –  Visual Merchandising  (Joe Baer, Creative Director, ZenGenius Inc.)

Registration also includes:

OPTIONAL REG FEE MAY APPLY – $195 (retailer and non-retailer Oct 2 event only) / FREE (retailer – full conference attendee) / $95 (non-retailer – full conference attendee)