Presented by VMSD
SEP 30-OCT 2, 2019 | Westin Copely Place, Boston, MA

{ Speakers }

Scott Bedbury

CEO & Author, “A New Brand World"

Scott Bedbury has helped design and build several of the world’s most iconic brands. His process is based on insights others miss, unleashing creativity around meaningful purpose, and creating a brand spirit that can be felt, not just seen, at every touchpoint.

In 1988 he joined Nike to lead the “Just Do It” campaign and joined Starbucks in 1995 to help reposition the regional coffee chain as a welcome “third place” between home and work. In 1998, Bedbury left Starbucks to write, speak and launch Brandstream, his advisory firm. His next book, on building trust in a post-truth world, will be released spring 2020.

Speaking Session(s)

Welcome & General Session: Building Brand Trust in a Post-Truth World