Adam Alter

Best Selling Author and Professor of Marketing
New York University

Adam Alter is a bestselling author and professor of marketing at New York University who studies how we think and decide—how consumers spend, doctors diagnose, judges punish and investors invest.

An Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department, his academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior.

Alter is also the author of The New York Times bestseller “Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave”, which examines how features of the world shape our thoughts and feelings beyond our control.

Drunk Tank Pink: The Unexpected Forces that Shape Our Thoughts, Feelings and Behaviors