Joe Baer is the Co-Founder and CEO of ZenGenius Inc., which specializes in providing visual merchandising, creative direction and special events support to retail brands and businesses all over the world.
Joe is on the Editorial Advisory Board for VMSD and The Innovative Showroom Awards, and is one of the regular judges for VMSD’s International Visual Competition. Joe is the author of “The Art of Visual Merchandising: Short North,” which celebrates unique boutiques.
Joe created ZenGenius Inc. with a vision to bring his gift and knowledge of visual merchandising to the world and provide a unique type of creative support to retailers and businesses. Now celebrating its 18th year, ZenGenius has developed into an international resource of visual artists and designers.