Melissa Gonzalez

The Lionesque Group

Following a period in which Gonzalez juggled both a Wall Street career at Credit Suisse and co-hosting BET’s Latin Beat, she has become the go-to retail and pop-up architect for brands looking to either launch their brand, test new markets or insert their brand into strategic conversations. Beginning with the vision of the branded experience, Melissa guides clients throughout the entire lifecycle of the pop-up experience and helps them re-imagine what’s possible in a brick-and-mortar space. She is also the Chief Pop-Up Architect at 22 City Link, Virginia’s first smart city, and is the co-founder of The Market at the Roger Smith Hotel, a renovated and innovative space for pop-up retail, which has grown from one to four storefronts since inception in 2010.

Breakout Session: A Bedside Chat on Architecting Immersive Retail Experiences