Nathan Tan

Associate Director Brand of Partnerships and Experiences

Nathan Tan is Associate Director, Brand Partnerships and Experiences at Global Cadillac. Tan is responsible for driving the vision and strategy for all experiential marketing, sponsorship and partnership activities for Cadillac, as well as branded entertainment, brand experience centers and branded merchandise.

Prior to joining Cadillac, Tan was at Mercedes-Benz, where he led brand strategy and advertising production for the U.S. market. He also founded Forgetful Gentleman, an award-winning luxury lifestyle brand, authored The Forgetful Gentleman: 30 Ways to Turn Good Intentions into Action, published by Chronicle Books, and has been profiled by The New York Times, among others.

Tan holds an MBA from the Darden School at the University of Virginia and a Bachelor’s degree in Business/Economics from Wheaton College.

Breakout Session: Cadillac House: Designing the Brand Experience