Sara Harter

Director of Visual Merchandising

Sara Harter received her Bachelors of Fine Arts from the University of Iowa and began her career with Crate & Barrel after college. Her interest for visual merchandising, however, started back in high school. Her 30 year career  at Crate & Barrel began at the store level as a Visual Merchant and then as a Regional Designer before she became the Director of Visual Merchandising for Crate & Barrel Housewares. Harter added CB2 to her responsibilities at its inception in 2000, and when the brand started to grow, she shifted to CB2 full-time, with that as her singular focus. Harter’s passion still remains in the store and with the retail experience, as she loves the creative outlet it provides and the ability to interact with the customer.

Breakout Session: Data-Driven Design: Improving Sales and Margin-Per-Square-Foot Using Human-Centered Research