Sharon Lessard

Senior Associate + Studio Director + Retail Practice Area Leader

Sharon is a Firmwide Retail Practice Area Leader at Gensler, the International Vice President for Retail Design Institute and a member of the VMSD’s Editorial Advisory Board. She is an influencer of the customer experience and has a reputation for introducing people to new thinking and problem solving through design. Her creative direction combines discipline and intuition, and brings together people with varying perspectives to create unexpected experiences that inspire transformational connections. By combining physical, emotional and sensory elements, she brings a brand to life and ensures the customer is at the center of all decisions.

Breakout Session: Why Visual Merchandising Is More Critical Today Than Ever Before (Interactive Discussion)