Shona L. Callahan

Retail Channel Design Manager
SunTrust Bank

Shona Callahan is an architectural / interior design leader and brand builder with more than 16 years of experience. She has worked with top brands like SunTrust, Bank of America, Estee Lauder (Aveda) and L’Oreal  brands Lancôme and Biotherm. She is a designer with strong architecture and furniture design background, specializing in retail design at a corporate level. Shona has created strong brand presence in both the Architectural and Interior Design of retail ground-ups / renovations, working with marketing and other key players to provide a consistent vision through the store environment. She has an appreciation for the healthy tension between creating high-quality design and managing budget requirements.

Breakout Session: Why Visual Merchandising Is More Critical Today Than Ever Before (Interactive Discussion)