Susannah Lipsey opened her first business, Freda, in Marfa, Texas, in 2012. It was born out of her love for the craftsmanship, beauty and time that goes into handmade and unique items, the character they possess and the story behind them. Her goal is to create a space that feels alive and reflects her surroundings. Opening her second location in New Orleans at the Ace Hotel in 2016, she has expanded her collection of goods with the journeying customer in mind, and continues to collaborate with local and independent makers on items unique to the store. Freda carries a carefully chosen selection of clothing, jewelry and accessories, apothecary, home and travel goods, gifts, art objects, hand-picked vintage, locally-made wares and other special items.