Tre Musco

CEO and Chief Creative Officer

Tré is passionate about the power of strategically driven design. He has been a branding and design leader for over 24 years, with the rare ability to lead cross-disciplinary teams toward a shared vision, combining strategy, naming, verbal branding, corporate identity, packaging design, retail design, and guest experience design.

As the CEO and Chief Creative Officer for Tesser, Tré has created comprehensive branding and design programs for national tier clients that speak to the consumer with a powerful, unified voice. Successful rebrands for clients in the restaurant, c-store, grocery, and big box retail industries include: Wendy’s, Sheetz, Popeyes, Quiznos, Bojangles’, Savers, Ben & Jerry’s, Denny’s, Chili’s, Auntie Anne’s, Stong’s, Musco Family Olive Co., Papa Murphy’s, Del Taco, and the Grocery Store of the Future for the Food Marketing Institute.

Breakout Session: Fixing the Wardrobe Malfunction: How Savers Re-imagined Reuse Through the Power of Design