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Presented by VMSD
SEP 30-OCT 2, 2019 | Westin Copely Place, Boston, MA

{ Speakers }

Thomas Kowalski

Tom Kowalski
Executive Creative Director
CESO

For more than 20 years Tom has led brand innovation projects for Fortune 500 companies. His restaurant branding and experience design work includes clients such as Burger King, Pollo Campero, Au Bon Pain, Panda Express, Dunkin’ Brands, Dominos Pizza, Tim Hortons, Outback Steakhouse, Bonefish Grill, Flemings and many more. Central to Tom’s design process is informing creative through consumer insights and market data. “Our mission for every brand initiative is to connect target customers on both emotional and rational levels to strategic and beautifully designed brand experiences,” he says.

Speaking Session(s)

Breakout: Punching Above Your Weight: How Challenger Brands Can Take on Competitors With Business Intelligence & Strategic Design